Gary Brecka’s Longevity Franchise Sells 200 Territories in Four Months

Gary Brecka — host of The Ultimate Human podcast and one of the most visible voices in the biohacking world — is scaling his longevity brand at record speed. His Ultimate Longevity Center (ULC) has signed 200 franchise territories in just four months, before a single center has opened.

The franchise play

In partnership with Anthony Geisler’s Sequel Brands and precision-health platform Lifeforce, Brecka has spent recent months engineering the protocols, modalities, and supplement systems that will define each ULC location. Industry observers are calling it a first-mover moment in the longevity economy.

MAHA and the mainstream

Brecka has also become a power player in the “Make America Healthy Again” (MAHA) movement, aligning with RFK Jr. and warning that America is “micro-poisoning” itself despite spending trillions on healthcare. His methylated-multivitamin and hydrogen-focused protocols continue to draw a large following.

The legal cloud

The growth comes amid serious legal scrutiny. Brecka and his company 10X Health System face consumer-fraud allegations, false-advertising claims, and regulatory attention, including civil claims, potential class-action consolidation, and FTC complaint files. Scientists have also challenged some of his health claims. Readers should weigh the marketing against the evidence.